A New Chapter Begins for One of Indiana’s Most Enduring Names
INDIANAPOLIS, Indiana — July 3, 2026 — The Monon Company today announced the return of L.S. Ayres & Co., marking the beginning of a long-term effort to thoughtfully reintroduce one of Indiana’s most celebrated Itretail names for a new generation.
For generations, L.S. Ayres represented quality, service, craftsmanship, and a deep connection to the communities it served throughout Indiana and beyond. While the original company became part of history, its legacy has continued to resonate with countless families who remember shopping beneath the famous clock, gathering during the holidays, and experiencing a level of hospitality that became synonymous with the L.S. Ayres name.
The Monon Company believes those values deserve a future, not simply remembrance.
“Great brands do not disappear because the buildings close,” said Sam Van Selow, Founder and Chief Executive Officer of The Monon Company. “They endure through the people whose lives they touched. L.S. Ayres & Co. represents more than retail—it represents craftsmanship, service, timeless design, and a belief that quality should outlast trends. Our responsibility is not to recreate the past, but to continue its story with authenticity and respect.”
The modern L.S. Ayres & Co. will be introduced as an American heritage lifestyle company inspired by the principles that defined the original institution. While rooted in its own growing portfolio of signature house brands, L.S. Ayres & Co. will also embrace the department store tradition by serving as a carefully curated destination for exceptional third-party makers, designers, and heritage brands whose craftsmanship and values align with those of L.S. Ayres.
Rather than offering an endless assortment, every collection will be intentionally selected to reflect enduring quality, timeless design, and meaningful stories. Alongside these curated partnerships, L.S. Ayres & Co. will develop its own exclusive products across apparel, accessories, home goods, gifts, and seasonal collections, creating a retail experience that is distinctly L.S. Ayres while celebrating the work of others.
The company also intends to preserve and share the rich history of L.S. Ayres & Co. through original storytelling, historical research, archival initiatives, and educational content, ensuring that the company’s remarkable legacy remains accessible for future generations.
This announcement represents the beginning of a carefully planned, multi-year rollout. Additional information regarding products, collections, retail experiences, digital platforms, and heritage initiatives will be shared as development progresses.
“L.S. Ayres earned its place in Indiana history over more than a century,” Van Selow added. “That legacy deserves patience, care, and a commitment to excellence. We intend to honor it every step of the way.”
Founded in Indiana, The Monon Company develops and operates heritage-inspired businesses that preserve significant Midwestern brands while creating products and experiences for the future. Its portfolio focuses on honoring history through thoughtful stewardship, modern craftsmanship, and long-term investment in enduring American brands.
For updates regarding L.S. Ayres & Co., visit www.lsayresco.com.
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